Google AIO Is Ranking More Niche Specific Sites
New data from BrightEdge shows significant changes to Google AI Overviews, prioritizing topic-specific sites and…
Digital Marketing
SEO
Google Removes Cache: Search Operator Documentation
Google removed their documentation for the cache: search operator because it no longer works. The…
SEO
Why & How to Track Google Algorithm Updates
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of…
Digital Advertising
Google Expands YouTube First Position Ad Availability
Google has announced the expansion of its First Position ad offering on YouTube, making it…
Digital Advertising (Paid Media)
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and…
Digital Marketing Strategy
Google Trends Subscriptions Quietly Canceled
Google emailed users to communicate that it is ending the Google Trends subscriptions for trend…
SEO
Yelp Sues Google For SERP Features – Justified?
Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its…
SEO
Google Debunks Outbound Links For SEO
[ad_1] Google’s John Mueller debunked the common recommendation that it’s good to link out to…
SEO
Yelp Sues Google Over Local Search Dominance
[ad_1] Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco.…
Digital Advertising (Paid Media)
Google Introduces New Consent Management Tools For Advertisers
[ad_1] Google has announced changes to its consent management tools to address the challenges advertisers…