Squarespace Update Strengthens Its Robust Website Builder

Squarespace announced updates to their Blueprint AI, automating website creation, and enhancing their tool suite—further strengthening their website building platform for small and medium-sized businesses.

Squarespace

Squarespace is known for their easy to use drag and drop interface that allows user to select a template, modify it with a few clicks and to drag and drop web page elements in order to create a professional looking website. Over 2% of all websites are reported to use Squarespace, showing that it’s a popular choice website building platform for small to medium size businesses.

Blueprint AI

Blueprint AI, launched in late 2023, is Squarespace’s proprietary AI website builder that helps users create a website by answering questions related to what kind of site they’re trying to create. The AI then creates a template based on the answers to the questions. Users can then use Squarespace’s full suite of editing features to further modify their website then modify to suit their needs and create a true custom website.

Other Improvements

Squarespace also announced other improvements that help users switch web page layouts and apply changes, a one-click style changer that instantly creates new style combinations, and a new hub for managing the website brand identify.

The announcement explained:

“Layout Switcher:
An adaptive layout menu that enables faster website design experimentation—offering a set of flexible compositions with one’s content automatically embedded, then applied instantly to a page.

Site Themes:
One-click styling combinations that make it easier to preview and apply a new website aesthetic—via handpicked font pairings, color palettes, button styles and more, with recommendations aligned to a customer’s brand personality.

Brand Identity Management:
A central hub for crafting and storing one’s unique brand identity that guides Squarespace’s AI writer to instantly generate first draft, on-brand copy populated across key surface areas, including website text, content descriptions, and client documents, among others.”

Takeaways

Squarespace has about 20 years experience helping businesses easily build websites and start doing business online. This announcement shows that Squarespace continues to improve the already excellent platform that gives businesses the chance to effectively compete online.

Read Squarespace’s announcement:

Squarespace Refresh 2024: Introducing a New Era for Entrepreneurs

Featured Image by Shutterstock/IB Photography